Campaign Video

Created to educate senators and persuade them to vote down a tax bill that threatened affiliate marketers in 2017.

Problem:

A bill in Utah threatened to gut affiliate marketing income for many bloggers across the state. As an employee at AvantLink, I participated in fighting the bill by creating an animated explainer video. The tax Nexus bill’s momentum was largely driven by a lack of understanding from politicians who didn’t have the familiarity with affiliate marketing technology to make a sound decision.

 

Approach:

Explaining complex technology, taxes, and including a call to action is a tall order for a short video. To succeed then, the visuals needed to be adept at solidifying each point made in the script, which I accounted for by meticulously planning and following a video production and animation process that I learned while working at GuideSpark. I created every part of this video except for the VO and music.

 

Results:

Producing this video enabled the group of Utah bloggers affected by the bill to share and spread the word with a concise and straightforward video, rather than spending 30 minutes explaining it in person. The bill was defeated, and the video was shared across social media and used in affiliate/blogging meetings up to the termination of the bill.

 

Initial storyboard sketch.

 

 

 

 

Digital storyboard with assets.

 

AE project label structure.

 

AE project organization.

Process:

  • Outline & write script
  • Sketch storyboard
  • Create digital storyboard & illustrate assets
  • Outsource voice over
  • Animate in After Effects
  • Edit and add music in Premiere